UX gym day 2
Today was all about designing for people.
The challenge was to design a solution to one of the problems that we identified based on our user research and assumptions from yesterday (for the sake of this exercise assuming that our assumptions are accurate and that the research results are based on a bigger number of participants).
We grouped some of the common behaviors of bus riders into groups and picked two most interesting ones. One of them was a really common behavior anxiety about getting on and off the bus, and another one conversely was a very specific unique anxiety or need about ability to have dogs on the bus and as a consequence not being able to use the bus services as much as they would like to.
The next thing we did was coming up with the point of view statements
for Getting on and off the bus
- I am anxious about getting my snapper out on time
- I forget to get my snapper out on time
- I am anxious about missing my stop
and for Ability to have dogs on the bus
- I am anxious about not being able to take my dog on the bus with me
Then we came up with "How might we" statements:
for Getting on and off the bus
- How might we make the paying experience less stressful?
- How might we eliminate or reduce anxiety about missing the right stop
- How might we clearly communicate the bus's current location to the passengers
and for Ability to have dogs on the bus
- How might we make buses more animal friendly?
The design challenge was to work from that point individually - pick a problem and design a solution for it.
We started from designing a no screen user flow first.
I chose to solve the first issue (mainly because it's more challenging as it allows to solve multiple issues - anxiety about getting off, being overcharged (if passenger forgot to tag off), anxiety about missing the right stop). I started by sketching out the whole experience - starting from getting onto the bus to interacting with the app to getting off the bus.
After that I started working on my screen flow.
The challenge was to design a solution to one of the problems that we identified based on our user research and assumptions from yesterday (for the sake of this exercise assuming that our assumptions are accurate and that the research results are based on a bigger number of participants).
We grouped some of the common behaviors of bus riders into groups and picked two most interesting ones. One of them was a really common behavior anxiety about getting on and off the bus, and another one conversely was a very specific unique anxiety or need about ability to have dogs on the bus and as a consequence not being able to use the bus services as much as they would like to.
The next thing we did was coming up with the point of view statements
for Getting on and off the bus
- I am anxious about getting my snapper out on time
- I forget to get my snapper out on time
- I am anxious about missing my stop
and for Ability to have dogs on the bus
- I am anxious about not being able to take my dog on the bus with me
Then we came up with "How might we" statements:
for Getting on and off the bus
- How might we make the paying experience less stressful?
- How might we eliminate or reduce anxiety about missing the right stop
- How might we clearly communicate the bus's current location to the passengers
and for Ability to have dogs on the bus
- How might we make buses more animal friendly?
The design challenge was to work from that point individually - pick a problem and design a solution for it.
We started from designing a no screen user flow first.
I chose to solve the first issue (mainly because it's more challenging as it allows to solve multiple issues - anxiety about getting off, being overcharged (if passenger forgot to tag off), anxiety about missing the right stop). I started by sketching out the whole experience - starting from getting onto the bus to interacting with the app to getting off the bus.
After that I started working on my screen flow.
I did some rough sketching first and then moved on to the digital prototyping stage.
to be continued on day 3...
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